How to Write an Event Planning Proposal

Statistics show that the event management industry will grow by 44% and add over 30,000 jobs in the next five years.  This is great news for all planners as it shows that the demand for your talent and service is on the rise.

As an event planner, it is more important than ever to know how to write an event planning proposal in order to get the attention of all clients looking for qualified and professional event planners.

A good proposal will help put you ahead of 95% of your competition. Mastering this skill can really help your business take off.

Planning an event requires a lot of attention to detail, scheduling, organization and follow up.  By presenting a well formatted event proposal or RFP, it subliminally shows your potential client that you have the skills they are looking for.

Writing a good proposal requires the ability to understand all the fine requirements of the client.

Part of the responsibility of a good planner is to create order and produce amazing results even on short deadlines. Clients are often times unorganized and nervous about their events. With your experience and professionalism you can make a huge impact on helping clients.

Starting Your Event Proposal

Keep in mind that most clients do not know what they want. They are looking for the right event planning company with a vision to assist them in planning a beautiful event.

Whether it is corporate getaway, retirement party, reunion, million dollar wedding or a small budget event at the kids birthday or family gathering, it all starts with a well written proposal that describes the event.

As a professional planner or a volunteer, you should be able to sell your skills to the client through a well-researched and well written event proposal. This articles outlines guidelines when writing an even planning proposal.

Start by thinking about your biggest strengths as an event planner and write those down – now make sure those make their way into the proposal either visually (through photos) or through text.

Initial Meeting

Even if you have an idea of what the client wants or you have planned hundreds of similar events before, the first step is having a one on one conversation with the client to find out what she wants or what she would like to accomplish during the event. During this meeting, take notes of all the logistics such as the time, desired location, date and any other key points.

In addition, listen to her/his ideas for the catering, color scheme, theme and other visual elements they would like for the event.

Do not write an event planning proposal that reads like a formal letter. The proposal should speak directly to the client needs that you observed during your meeting.

Keep in mind that you are writing the proposal specifically for your client so talk less about yourself and more about their desires for the event.

Keep in mind that your client is probably looking at a couple of other proposals from different planners and they will pick the one that best understands their needs.

Also, ensure that you include your company logo and contact information on the cover page. The proposal title is also very important especially if you are proposing for a specific company. You want to customize the title to your specific client so they do not think you have a template you use for all clients.


How to Write the Perfect Event Planning Proposal / Event Planning Tips / Event Planning Business / Event Planning Contract / Event Planning Proposal / Event Planning Courses

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Summarize the Client’s Needs

You can summarize your client’s needs in the title of the event description. It serves as a summary of all the client needs as well as the client’s goals for the event. When a client sees this information right away it brings them reassurance that you understand their desires.

If you have any photos of similar events you’ve done that accomplish things that this client wants, you can include those photos in the portfolio section of the proposal.

The description is generally where you repeat what the client told you about the event but in a more professional and organized way. This shows that you fully understand what they are looking for.

Any information that you may have obtained about the event during the first meeting comes in handy. Things like –

  • the entertainment options available,
  • the facilities available at the proposed venue,
  • any catering that is needed,
  • open bar information,
  • seating information if the client was specific about their needs,
  • and many more.

You should also strive to give more helpful suggestions than what the client asked for. You do not want to overwhelm them but you can look for other options that you think the client may like and are within her budget.

You can also include images of the venue locations which enables the client to see exactly what they are getting and also gives you a better chance of being hired as most of your competitors are likely to send boring non-custom word documents.

Summarize Your Experience as an Event Planner

A brief summary of yourself or company is important when writing an event planning proposal. It gives the client an idea of who you are as well as how long you have been in business.

If your client has to get approval from their boss about hiring you it is good information for the decision maker to see.

Include your capabilities, brief information about your experience as an even planner and past customer client work that you did a good job on.

In case you do not have much experience planning events yet, you can mention any internships, volunteer work, coordination or project management experience in any other field. We have seen many event planners with less experience land big clients by having an amazing client proposal so do not let a lack of professional experience scare you.

Ensure that you also mention any other relevant experience or training that you have if you do not have too many hands-on events under your belt.

Services Offered

Following the above information, the client will want to know the services you can offer during the event. If the event is extremely large with multiple functions such as a wedding, formal presentation, dinner party, it is appropriate to have headings for each function then indicate what you can offer in each function. For example “luncheon” or “cocktail party” then describe the duties you will perform in that function to make it amazing such as hiring staff, ordering and serving food, setting up the tables.

In case it is a smaller event such as groom’s dinner, baby shower, you might consider creating a bullet point list of your duties as well as the vendor and location you will use. You can attach photos of a similar event you have done in the past to help the client get a clear picture of what you can offer.

Services Provided

In this section you should summarize the event in 1 – 3 sentences and then have sub-headings for each part you will take care of.

For example, you should have sub-headings for your consulting and planning portion. Something like “Sandra Wilson will be your event coordinator taking care of all your planning needs. She will be available from 8am to 6pm, 7 days a week for meetings until the event. Consulting services are provided at no additional cost to you if you choose to place a deposit on your party.”

Then you can have sections for Catering, Decorations and Set Up, Event Theme, Open Bar, Music, Entertainment, Registration, Event Break-Down and Clean-Up.

In each of these sub-headings you should have a couple sentences about what can take place and an approximate cost for each item. The cost for each item should be the total amount you will charge the client. If you mark up the vendors then be sure to take into account your markup; or if you pass the cost through as is then you can include that amount.

You can read this article for help figuring out how to price your event planning service.


Naturally, all clients will look at any event planning proposal in hopes of seeing how much it will cost them to hold an event of their choice. After describing the event in a way that a client can taste, smell and see how amazing it will be, create a section to summarize in detail all the costs or each item as well as their purpose in the event.

For example, a client might not know the use of a sterno (it helps to keep food warm throughout the day) so if you list that in the proposal make sure you define it. At the bottom of the sheet, make a detailed computation of all the costs.

It can also help to provide any perceived discounts such as discounts for early booking or discounts for multiple bookings at the same time. You want to give yourself an advantage over the competition.

Event Policies

You can end the proposal by having a page about your policies.

This helps to manage your client’s expectations properly.

The sections of your policy that you can include are a Minimum Guaranteed Headcount; Limited Time Offer on this particular proposal (typically 60 days); Cancellation Policy (no cancellation within 15 days of event or client only receives 50% refund); Rental or Damage Policy; Payment Due Dates; etc.

Finally thank the client for the opportunity and remember to provide your contact information; phone number or email address so that the client can contact you.

If articles like this are helpful to your event planning, you will enjoy our full "Become an Event Planner" course. For a limited time you can try the full course for only $7 (regular price $295). This limited time trial includes proposal samples, 23 free bonus templates, and contracts; as well as 11 modules and weekly projects to help grow your business.

Click here to take advantage of the limited-time deal for only $7.


  • Jimmy Hennie

    Reply Reply July 30, 2015

    This is so true. I’ve been writing these up for 6 months and it’s awesome how well these work. Clients have often told me that my RFP is what got me the gig over the competition.

    • Cyndi

      Reply Reply August 7, 2017

      I’d love to see a proposal of your RFP. I am interested in becoming a party planner.

      • Abike

        Reply Reply March 18, 2018

        I would love to see the RFP. Am an upcoming event planner

    • Marilyn

      Reply Reply October 9, 2017

      Can I please have a sample of your event proposal?

    • Tasneem

      Reply Reply January 24, 2018

      Hi Jimmy Id love to have a look at your RFP

  • Sandra

    Reply Reply October 13, 2015

    Awesome explanation and email about this.

    • Janice

      Reply Reply July 31, 2017

      Hi Jimmy!

      Would you share if you use a template for your RFP’s?
      Thank you so much!

  • esther

    Reply Reply March 4, 2016

    Pls send me a sample of a propsal

  • Jeff Soto

    Reply Reply February 15, 2017

    Great details and video!

  • Jenn Harper

    Reply Reply February 25, 2017

    These details are helping me create a proposal for pitching a big venue in town. It will be my biggest event if I land it. I’m nervous but thank you for the tips. So helpful!

  • Althaf

    Reply Reply February 27, 2017

    Thank you for your useful information & it will be highly appreciated if you can send me a sample proposal.

  • Varun Varghese

    Reply Reply March 18, 2017

    Pls give a sample of event planning proposal file….
    we are planning an event basis of charity and fun for people for free entry….

  • Segun

    Reply Reply March 25, 2017

    So helpful, I will so be grateful if I can get a copy of the sample

  • Jena

    Reply Reply May 2, 2017

    Is there a way to get a sample of the proposal letter?

  • Faris iskandar

    Reply Reply May 19, 2017

    Is it possible if you email me one of your sample proposal? Cause im doing this one sports event. So im a bit insecure about my proposal scared if its not detailed enough..

  • Amy Wasik

    Reply Reply May 20, 2017

    Is here a way to get a sample proposal. I am quoting the largest fundraiser for me to date and I want to put together pricing for both hourly and fixed rate to give them an option thank you!

  • Busayo

    Reply Reply June 16, 2017

    Wonderful, I’ll be so glad if I can get copy of this proposal too.

  • Felicia Truss

    Reply Reply June 25, 2017

    Thanks for this informstion. Would you please send me a sample template. I look forward to learning.

  • Gaddy

    Reply Reply July 16, 2017

    This information is very helpful. Can you please send me a sample template of a proposal. Thanks in advance.

  • Patricia J Fladger

    Reply Reply July 24, 2017

    I love this Please email me a sample proposal.

  • Nicola Tonge

    Reply Reply August 22, 2017

    Is it possible for me to get a sample email of the proposal please and thank you?

  • Sha

    Reply Reply August 22, 2017

    Can I request copy of a proposal based on the above’s suggested good practices? Thank you!

  • Deedra

    Reply Reply September 25, 2017

    Could I please get a sample of the proposal to my email? Thanks

  • Joan

    Reply Reply October 17, 2017

    could I get a proposal to a school to plan their Children’s Day Event.

  • Leonie

    Reply Reply November 9, 2017

    Can you send me a sample proposal please.

  • Pamela

    Reply Reply November 16, 2017

    This is so helpful. I am currently in a catering class at a local college and have to write up an event proposal for a project. Would there be any way you could email me a template of a proposal? I would be so grateful. Thank you for your time and effort in putting this all together.
    Have a blessed day.

  • Tya Newton

    Reply Reply November 29, 2017

    May I have a copy of the sample proposal to my email? Thank you in advance.

  • reem

    Reply Reply December 15, 2017

    Really helpful.

  • joyner

    Reply Reply December 18, 2017

    I had no idea how to write an event proposal before but thanks to this article for its breakdown, it is no longer as hard as feared before I read the article hence I’d like to say thank you very much for sharing.

  • Manuel

    Reply Reply December 28, 2017

    This is very helpful. May I also have a sample proposal template sent to my email. Thanks!

  • Tobi

    Reply Reply December 28, 2017

    This is quite timely, thank you so much for putting this together. I’d really appreciate if you can send a copy of the sample to my mail. Thanks

  • shon pv

    Reply Reply January 2, 2018

    Amazing info. I’d really appreciate if you can send a copy of the sample. Thanks

  • khaiwern

    Reply Reply February 27, 2018

    I find this very helpful and reasonable. I’d really appreciate if you can send a copy of the sample of a proposal. Thank you very much

  • Sofiyat

    Reply Reply March 6, 2018

    Its beyond helpful, the steps are so explanatory, thank you so much.


    Reply Reply December 10, 2018

    Thank you for the explanation. its really helpful, please can i get get a sample or template of a proposal as to use as a guideline in creating mine

    • Latonia Warmsley

      Reply Reply November 15, 2019

      Thank you for sharing this information
      I’m interested in being a event planner as well. I came across this and I notice website and comments and the most recent last comment was in 2018. So is it possible to take this class and can I also receive a sample of the template of a proposal to use as a guide

  • David Emmanuel

    Reply Reply September 11, 2019

    Thanks a lot for this information. Found it very helpful.

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