Let’s get into the 9 steps to become an event planner:

  1. Network with Other Business Owners

Familiarize yourself with local event planners, hotels, restaurants and catering services in your area.

Attend local functions and join the Chamber of Commerce. Pass out your business cards to as many people as you can.

Don’t forget to mingle with photographers and other hired staff at the events. Obtain their business cards to keep on file if you find a client that meets their criteria.

You can never know too many people in the field. It only makes your job easier and your business will grow from their recommendation of your services.

  1. Volunteer at Events to Build Your Portfolio

 Check with Local Charities

Local charities are a great place to start your search when looking to volunteer as an event planner to gain real world experience.  Charities are always holding fundraisers and need people to help run those events.  If you can successfully show that you helped

a charity run a fundraiser on your resume, businesses will see this as a positive indication of your event planning abilities.

Children’s Events

If you are a parent, your children offer excellent opportunities to volunteer as an event planner.  Whenever your child has a school event that calls for parents to volunteer to run the event, you should not hesitate to volunteer your services.  Planning a large school function for your child’s class will allow you to gain excellent event planning experience.

In addition to planning school functions, you can volunteer to help organize any events for your children’s athletic teams.  Most sports teams will hold a team banquet at the end of the season to celebrate the team’s accomplishments.  Stepping up and volunteering to plan this event is another outstanding event planning volunteer opportunity.

Network with Event Planners

If you cannot find any local charities that you want to work with and do not have children, you can always network with event planners and volunteer your services as an intern.  When attending an event that you know an event planner put together (wedding, banquet, corporate event, retreat, fundraiser, etc) take the time to seek out the event planner and talk to them about their business.  Let the event planner know you are interested in joining the field and you may be surprised at how helpful they will be.

Once you are able to gain experience as an intern or volunteer working for an event planning business, you will be able to leverage your real world experience into a full time paying job as an event planner.

Remember – businesses value real world experience over education.

  1. Build a Strong Relationship with Vendors

Successful event planners believe that developing a large network of trusted vendors and venues across the globe is a must.

Decide who your perfect target client is and meet the types of vendors and venues that this client will need. When you reach out to these businesses they will be happy to hear from you because they all rely on event planners to contract them for business. So go into these conversations with confidence.

Doing so makes locating that unique client request less stressful and possibly more cost effective if you have built a good rapport.

  1. Create a Marketing Plan

Decide if you want this to be a “Lifestyle” company, an independent business or if you want to get a job being a planner for another company.

Depending on which you decide, your marketing approach will be different.

If your goal is to build a lifestyle company, you can focus more on building your own personal brand.

If you want to build an independent business then you can start planning to implement systems that will allow for you to eventually hire employees and sales people to help you grow the business. The focus of your marketing for a large company will be more focused on your whole company rather than only on your personal brand.

Lastly, if your goal is to create a job for yourself, you will want to start working on networking with companies in your area that you want to work for. You can do some informational interviews, create your Pinterest vision board or make a portfolio if you have photos from events you have participated in.

  1. Hold a Photo Shoot

If you want more photos for your portfolio or idea board you can organize a photo shoot by reaching out to local photographers, videographers, brands, venues and models and tell them what you are doing – you are organizing a photo shoot and they have the opportunity to build their portfolio as well.

You can ask the participating vendors and venues to do the work for free, in exchange for professional photos for their portfolio as well. If you line this up correctly you will come away with an amazing photo inventory for your website, great relationships and all can be done on a very small budget or free.

At most you would only have to pay the photographer or videographer but ideally you can negotiate free pricing for all since everyone will benefit from this type of exposure. You can tell all vendors and venues involved that you will try to use them for all your future events.

  1. Create Your Website

Start working on your website with just the basics.

Include information about yourself with a nice photo, a services page that summarizes what you do, and a portfolio page with photos from any events you have helped organize. If you do not have your own portfolio yet, you can create your own Pinterest board and start pinning photos of events that you really like.

Once you are happy with your Pinterest board you can create an “Idea Board” link on your webpage and link to your Pinterest board from there. This will give your clients an idea of the types of styles you like. This is a tip you won’t find in too many places but it has worked wonders for all of our students.

  1. Create a Brochure

Design a high-end brochure that features your specialties and qualifications.

Include photographs of your best events along with a photo of yourself.      You may even want to include a few testimonials of previous clients.

If you already have a brochure, take a good look at how you can improve it. If you work for a corporation as an event planner, meet with your superior and discuss the options to print or improve a brochure to boost sales.

You can pass out your brochures to florists, caterers, photographers and other vendors you come in contact with.

  1. Client Referrals

Develop an incentive for clients or vendors who refer business to you.

Consider offering a percentage off of their next event or possibly covering the cost of a predetermined number of plates. Word of mouth is the best advertisement, so always do your absolute best so your referrals will snowball and you find yourself with a large clientele.

  1. Reputation is Key

Event planners need to always provide superior service and be able to handle unexpected issues that arise.

Give your customers the same top-notch attention that you would give to an important event of your own. Your clients should be able to rely on you and not have to worry about details that are your responsibility. Get tasks done and solve any problems in a timely fashion. Your clients and their guests will notice and remember the quality service that you have provided.

If you want a nice PDF version of today’s lesson to save on your computer you can download it here.

We’ll be back tomorrow for Day 3’s lesson which covers what you need to know about charging for your services. This is one of the most common questions we get and in tomorrow’s lesson we will go into detail about all the ways you can charge clients, and we will also give you a couple secret tips on positioning your service to be able to increase your rates. Who doesn’t love making more money right? See you tomorrow! 🙂


  • denise

    Reply Reply July 9, 2015

    looking for career change

    • Talimama

      Reply Reply July 28, 2015

      All you have to do is Believe in yourself – everything is possible (:

    • Lawrencia

      Reply Reply November 29, 2017

      Determination is the key …so far so good. Its really broadened my mind.

      • Flo

        Reply Reply December 11, 2017

        I have no web site right now, I’m creating it this week thank you for the positive attitude because I really need that, I do parties all the time everyone love it, I even cook I do a get job so now I’m going to take it to another level thanks to you

  • Susan

    Reply Reply July 30, 2015

    Such good tips here!

  • Sandra

    Reply Reply August 21, 2015

    Awesome lessons the last 2 days! Absolutely love it so far!!

  • Caroline

    Reply Reply September 25, 2015

    Thanks for opening up my minds. The information is inspiring.

  • Antoinette

    Reply Reply October 2, 2015

    Very good information it helps alot

  • Wendy Campinela

    Reply Reply October 3, 2015

    Loved this and bought the course. Amazing so far.

  • Phyllis

    Reply Reply December 17, 2015

    Very good lessons and packed with an abundance of practical ways to help strengthen my business.

  • Jacqueline Easy

    Reply Reply December 20, 2015

    Awesome information to help strengthen my business . love it !

  • DeCarmen Joseph

    Reply Reply December 21, 2015

    The information given is very helpful and gives great details.


    Reply Reply December 23, 2015

    This is so awesome! I’m in the process of building my venue and my own Conference Center and this is just great for me to get highlights thank you so much

  • Laketia

    Reply Reply December 23, 2015

    So far I’m loving all the tips I’m receiving.

  • Brandy Jackson

    Reply Reply December 26, 2015

    Good information.

  • Toni Ollie

    Reply Reply December 28, 2015

    Good information!

  • Lawande Scott

    Reply Reply December 28, 2015

    Thank you for this information it was very helpful I’m trying to grow my business I have been marketing by backing cookies with my business cards, I’m also looking into volunteering to decorate for events for the fire department and others…

    • Ms. Moe

      Reply Reply December 30, 2015

      Hi Lawande,

      Another way to expose your cookies is to give them out as gifts at events or do samples at certain spots (schools, hair salons, etc.). Hope that helps.

  • Chastity

    Reply Reply December 28, 2015

    So far so good. I am learning a lot…Thank you!

  • Ms. Moe

    Reply Reply December 30, 2015

    It’s great to see all the messages being left. I’m an Event/Wedding planner (since 2007). I wish you all success in your business. Enjoy your New Year 🙂

    • Anita

      Reply Reply October 10, 2019

      Enjoying the lesson.. it’s really broading my thinking.would like to start my own business as a event planner…just would like to make sure I’m equipped before I take that big step

  • janine

    Reply Reply December 30, 2015

    Thank you so much for the tips. I have been trying to start my business for years funds and knowing how to charge people have been my biggest set back.

    • annie

      Reply Reply January 3, 2016

      I have the same problem. How to charge my clients. I am an event planner for less than two years. I have my own banquet hall in Upper Marlboro MD.
      Please check on FB.

      • Kathleen Jeune

        Reply Reply October 13, 2017

        hello, please email me. I am an event planner in Maryland and I would love to come visit your banquet and connect with you.



    Reply Reply January 3, 2016


    • Kelly - EventPlanning.com

      Reply Reply January 4, 2016

      Hi DS, You have a great website already and the flower business is complimentary to planning events so I definitely recommend you get into planning this year! 🙂

  • Akiea

    Reply Reply January 6, 2016

    Love This Course!! Thank You So Much for this info..Ive been Event Planning for going on two years now. And my biggest problem is how, and or what to charge people.Because i do not want to over charge and loose the client. I decided to start over with my business, first get the education thats needed to help grow my business. And everything else will follow.. And this is by far the best info.. Thank you again!!

  • Tamika

    Reply Reply January 18, 2016

    GREAT INFORMATION! Thanks for the tips!

  • Laraba

    Reply Reply May 12, 2016

    Awesome lesson.looking forward to the next lesson.cheers.

  • Stephanie

    Reply Reply August 8, 2016

    Love the mini lessons information. I am just starting. I find it overwhelming at times…where Do you begin?

  • Celine

    Reply Reply September 8, 2016

    I love it, successfully completed my day 2.
    Thank you very much…

  • Melvena

    Reply Reply October 19, 2016

    Awesome lesson, this really helps me to move and grow my business in the right direction.thanks so much!!

  • olatomi funke

    Reply Reply November 22, 2016

    Awesome, it’s a great information, I ever seen in learning new things,am really impressed, thank you

  • trista

    Reply Reply December 7, 2016

    Love the idea board to add to website.

  • Monica O'Neal

    Reply Reply December 8, 2016

    Great lesson! More helpful tips! Can anyone help me figure out how to create and offer a vendor log so that it becomes extra monthly income from the vendors.
    How can I solicit there business to add their information to my vendor log?

  • leigh

    Reply Reply February 8, 2017

    I agree with monica’s question….

    also great and helpful information!

    how do you start a website?

  • Ghazala

    Reply Reply February 15, 2017

    I have been in the business for almost a decade but was juggling a lot by myself, my first job being a special education assistant
    I am finally launching my website. these lessons have great information especially the one with Pinterest , i never thought i could use ideas and link it to my website . i thought they had to be from my portfolio.
    many thanks

  • Annette Webb

    Reply Reply March 13, 2017

    Thank you for this lesson 2. the infomation is very vital and important


  • stephen Antwi Agyei

    Reply Reply March 15, 2017

    I thank you CEO for this lesson! Very excellent tips.

  • brenda

    Reply Reply March 17, 2017

    Thank you for such a wonderful lesson.

  • Sheniqia

    Reply Reply March 22, 2017

    Thanks for the helpful tips. I am trying to figure out how to get started in the industry and this helped me out a lot. Thanks so much.

  • rio

    Reply Reply April 12, 2017

    I would like to say that so far you have provided the best online course ive ever attended. I wouldn’t hesistate
    to purchase future courses. Thank you.

  • Jan

    Reply Reply April 15, 2017

    Fabulous.. Two days in and I’m on fire… your tips are superb and I will sure be driving forward with them. I commend you on your expertise.. as always when the student is ready the teacher appears.. Thank You! X

  • Gerald Nnaemeka

    Reply Reply April 24, 2017

    This is indeed a great course for me now. I am following the best approach to learn this course, with a new lesson for each day. THANK YOU!!!

  • Fongyi Sharon

    Reply Reply May 3, 2017

    Wow great lesson I am encouraged to go through the daily lessons

  • Andrew

    Reply Reply May 3, 2017

    It’s so great here. Such good information.

  • Fongyi Sharon

    Reply Reply May 3, 2017

    Wow I so much love event planning but I really don’t even know where to start from and who to connect with for a start

  • L&L events

    Reply Reply May 9, 2017

    Brilliant info so clear direct and practical thank you!!

  • Kresha

    Reply Reply May 18, 2017

    I am just getting started on opening up Falls Farm Wedding and Events. This was great information.

  • Queeneth

    Reply Reply May 19, 2017

    Thank you for ur clear and professional explanation. it has really aroused my passion for event planning.

  • Ebimiere

    Reply Reply May 21, 2017

    Nice tips, direct and simple to understand, thank you

  • Gail

    Reply Reply May 23, 2017

    Interesting stuff
    i am planning my mom’s 90th birthday party so this information will be good
    Thank you

  • O. Bright

    Reply Reply May 29, 2017

    These lessons are encouraging. I’m yet to start, but I believe this will successfully guide me.

  • Boboiye

    Reply Reply June 16, 2017

    Lesson 2 is very impacful. Keep it up. I appreciate you. Looking forward to receiving lesson 3 & 4

  • keletso

    Reply Reply June 27, 2017

    I’m enjoying the lessons so far and I’ve learnt quite a few things I didn’t know before…looking forward to the next lesson

  • helen

    Reply Reply June 29, 2017

    This is really great,cant wait to have more….. Thanks Max miller for extending this work of love.

  • Jacquline

    Reply Reply July 30, 2017

    Great lesson. Thanks for opening my mind. I am looking forward to lessons three and four.

  • Cherryl-anne

    Reply Reply July 30, 2017

    Thanks so much for these lessons. They are really impacting on how I see my business now and how I need to improve.

  • Myrtle Smith

    Reply Reply July 31, 2017

    Thank you for sharing this wonderful information with all of us. You have help me to see how to make my business better.

  • Jannetta Gray

    Reply Reply August 5, 2017

    Thanks for sharing, this is really good information and is very helpful!!!

  • Roshell

    Reply Reply August 15, 2017

    Great Course!! I’m supper excited!! Ready for day 3!!

  • Janice

    Reply Reply August 17, 2017

    Loved it!!!

  • Mary Jones-Wiggins

    Reply Reply August 19, 2017

    Great tips. So ready to improve my business.

  • Neveen

    Reply Reply August 21, 2017

    I am thinking to start my own event planning business. I do not have
    previous experience that i never did an event before, but I have all it takes to be one. Could plz tell me how to convince the clinets to hire me and that I will never let them down ??????
    I don’t know what to do ??
    Could u tell me what should I do ?

  • Katrina Walton

    Reply Reply August 22, 2017

    Looking for a new career change. Was always giving design ideas for parties, thought why not make it a business. Thanks for the great information.

  • Elena Pantoja

    Reply Reply August 23, 2017

    Great. Now ready for day 3

  • Paula

    Reply Reply August 24, 2017

    Very good information, I’m truly glad I connected with you.

  • Brittany

    Reply Reply August 24, 2017

    Amazing information and tips. Super helpful.

  • Cindy Smith

    Reply Reply August 25, 2017

    Knowledge Is Power!! THANK you so much I AM loving this course..

  • Adeyinka

    Reply Reply August 28, 2017

    Have really gained. Thanks a lot.

  • Connie

    Reply Reply August 28, 2017

    Great Information, but I could not find the PDF download file mentioned

  • S. Rodgers

    Reply Reply August 29, 2017

    Great information and I will incorporate these ideas into my daily schedule and start working on them now. Thank you!


    Reply Reply September 29, 2017

    This will really push me far in d event planning world.
    thanks for the eye opening information.

  • Sabrina Whittley

    Reply Reply October 6, 2017

    Great information. I have been putting these qualities into play ever since I began networking and began to represent what I believe. I am a mother, wife, and ACTIVE volunteer in my community.

  • Nikisha Cooks

    Reply Reply October 9, 2017

    Taking notes… Good stuff!!

  • Shelia

    Reply Reply October 10, 2017

    Thanks, great information.

  • Teresa

    Reply Reply October 13, 2017

    I’m looking for a change in career and something to have fun with. I received day 2 and day 4 of the lesson, what happen to day 3 of the Mini course.

  • Debby Hipps

    Reply Reply November 10, 2017

    I love all information. I knew of a girl getting married this summer so I contacted her and told her what I was doing and she gave me the job of planning her wedding.

  • Wanda

    Reply Reply November 14, 2017

    Informative information Thanks

  • Okie Brown

    Reply Reply November 18, 2017

    This information were very helpful and I am really enjoying this ?

  • Wanda Baker

    Reply Reply November 21, 2017

    Thank you for all the perks this is a great site, I come from a family of entertainment and we have had parties for years.. I have planned weddings and all type of parties but my goal is to learn the correct way.thank you in advance

  • Nancy

    Reply Reply November 21, 2017

    Interesting lesson and am very optimistic of myself due to these lessons.Thank you so much for the informations

  • Gloria N Elom

    Reply Reply November 25, 2017

    Am very happy I connected to you,I have been looking for the knowledge and opportunity to start an Event planning business.With this your advice I will go a long way.


    Reply Reply November 29, 2017


  • Donn

    Reply Reply November 29, 2017

    Great information am lovely it already very excited

  • Kathryn Thomas

    Reply Reply December 2, 2017

    Very good and helpful advice…

  • Brenda george

    Reply Reply December 12, 2017

    Amazing details trying to learn as much as possible and start a HOMEBASE business

  • John L.Kimani

    Reply Reply December 28, 2017

    I love where this conversation is going

  • Akoma

    Reply Reply December 30, 2017

    Very helpful and real facts. I am happy to be a part of this course

  • Salone Mayo

    Reply Reply January 2, 2018

    This mini course so far has enlightened me in so many ways.

  • Sonia Hunter

    Reply Reply March 1, 2018

    This course is really a big help. It is enhancing the skills I have already have in me and what I wanted to do for the longest

  • yvonne

    Reply Reply March 5, 2018

    I’m loving this.very helpful indeed.. Thank you

  • Grace Coloma

    Reply Reply March 6, 2018

    I am currently working as event coordinator and i am loving this course as it is very helpful.

  • Omotola

    Reply Reply March 16, 2018


    A big thank you to your site. I am grateful for this mini courses such an awesome information. i will purchase the main course now.

  • Bukola

    Reply Reply August 1, 2018

    Indeed an awesome lesson…. This lesson is really coming at the right time having a wedding am planning at the moment the wedding is coming up November. Thanks once again

  • Erica

    Reply Reply August 3, 2018

    Hi! I am currently working on starting an event planning and design business with my wife and sister-in-law. This mini course is exactly what I needed to give the extra push to make this work. These tips are proving to be helpful already. Could you please re-link the PDF download for day 2? I’d love to keep it as an on hand reference. Thanks!

  • Jennifer hinkle

    Reply Reply August 4, 2018

    Great information. I wish I would hsv3 taken pic of everything Ive ever did.

  • stesh

    Reply Reply October 24, 2018

    im just starting, im just hopping for the best…..thanx for the info

  • OpePraise

    Reply Reply October 24, 2018

    This is too much of an encouragement. Thank you for this positive tips and step by step to getting and achieving my best self. This has provided me with the steps needed to get myself out there and work.
    I will start implementing NOW. I cannot wait to see me achieve greatness.

  • Sandhya

    Reply Reply November 1, 2018

    Very useful for the Starters

  • Michele

    Reply Reply January 25, 2019

    Woowwww am really enjoying this course. Thanks

  • Joy Ufot

    Reply Reply February 15, 2019

    I love this am new here and i know for sure that I’ll do wonders with the help of this website, Thank you.

  • evance

    Reply Reply May 1, 2019

    thanks this is amazing insight.

  • Lilliette Morais

    Reply Reply September 8, 2019

    Thank you so much for this information!

  • Cassandra

    Reply Reply October 21, 2019

    Thanks for the helpful info

  • Tangy Coleman

    Reply Reply October 22, 2019

    As a start up this information is very helpful

  • Felicia

    Reply Reply October 26, 2019

    Thank you so much for this mini course. Day 1 was wonderful and day 2 is awesome. I am learning so much just from these tips. Starting my own event planning business has always been a dream of mine. I am always doing family events,parties, and did my own wedding planning. Im so grateful for this mini course because learning the proper etiquette of the business is my goal so I can started with my business.

  • latrice washington

    Reply Reply November 12, 2019

    very informative validated everything im working on my passion

  • Sylvie

    Reply Reply December 2, 2019

    Oh, thanks a lot for this lesson that I was needed.

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